To publicly launch the project, Unsigned Studio worked with Development Victoria and other government agencies to produce a video and still imagery. The film articulates the diversity of uses, sustainable urban design principles and strategic importance of the project for greater Melbourne.
Studio in-house designers transformed a high-level masterplan into a convincing urban proposition, activated with the uses of a vibrant educational and commercial precinct.
Visual depictions of the different uses and spaces of the precinct are held together with a clear narrative and a graphic style, connecting the on-ground experience to the big picture of urban renewal and future-focused planning.
This work was completed by Unsigned Studio prior to joining Aurecon in March 2018.
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