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Studio Magnified (acquired by Aurecon in 2018) delivered video and imagery to describe the strategic importance and on-ground experience of a new part of central Melbourne.

Fishermans Bend is the largest urban renewal area in Australia. The Victorian State Government purchased this catalyst site to establish Australia’s leading design, engineering and technology precinct.

To publicly launch the project, Studio Magnified worked with Development Victoria and other government agencies to produce a video and still imagery. The film articulates the diversity of uses, sustainable urban design principles and strategic importance of the project for greater Melbourne.

Studio in-house designers transformed a high-level masterplan into a convincing urban proposition, activated with the uses of a vibrant educational and commercial precinct.


Visual depictions of the different uses and spaces of the precinct are held together with a clear narrative and a graphic style, connecting the on-ground experience to the big picture of urban renewal and future-focused planning.

Location

Wurundjeri Country
Melbourne, Victoria, Australia

Client

Government of Victoria

Aurecon's Role

Digital engineering & advisory

Complete

2016

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Unsigned Studio delivered a video and imagery to describe the strategic importance and on-ground experience of a new part of central Melbourne. Image courtesy of Studio Magnified (acquired by Aurecon in 2018).
Unsigned Studio delivered a video and imagery to describe the strategic importance and on-ground experience of a new part of central Melbourne. Image courtesy of Studio Magnified (acquired by Aurecon in 2018).
Unsigned Studio delivered a video and imagery to describe the strategic importance and on-ground experience of a new part of central Melbourne. Image courtesy of Studio Magnified (acquired by Aurecon in 2018).
Unsigned Studio delivered a video and imagery to describe the strategic importance and on-ground experience of a new part of central Melbourne. Image courtesy of Studio Magnified (acquired by Aurecon in 2018).
Unsigned Studio delivered a video and imagery to describe the strategic importance and on-ground experience of a new part of central Melbourne. Image courtesy of Studio Magnified (acquired by Aurecon in 2018).
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Unsigned Studio delivered a video and imagery to describe the strategic importance and on-ground experience of a new part of central Melbourne. Image courtesy of Studio Magnified (acquired by Aurecon in 2018).
Unsigned Studio delivered a video and imagery to describe the strategic importance and on-ground experience of a new part of central Melbourne. Image courtesy of Studio Magnified (acquired by Aurecon in 2018).
Unsigned Studio delivered a video and imagery to describe the strategic importance and on-ground experience of a new part of central Melbourne. Image courtesy of Studio Magnified (acquired by Aurecon in 2018).

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