Studio Magnified delivered video and imagery to describe the strategic importance and on-ground experience of a new part of central Melbourne
Fishermans Bend is the largest urban renewal area in Australia. The Victorian State Government purchased this catalyst site to establish Australia’s leading design, engineering and technology district.
To publicly launch the project, Studio Magnified worked with Development Victoria and other government agencies to produce a video and still imagery. The film articulates the diversity of uses, sustainable urban design principles and strategic importance of the project for greater Melbourne. Studio in-house designers transformed a high-level masterplan into a convincing urban proposition, activated with the uses of a vibrant educational and commercial precinct. Visual depictions of the different uses and spaces of the precinct are held together with a clear narrative and a graphic style, connecting the on-ground experience to the big picture of urban renewal and future-focused planning.
This work was completed by Studio Magnified prior to joining Aurecon in March 2018.