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14 October 2024 | 4 min | Article

Power Usage Effectiveness (PUE) is a well-established way to quantify the energy efficiency of a data centre – but does it tell the full story with server racks and IT equipment becoming increasingly efficient? Is there a better measure and does PUE limit the ICT industry’s ability to support broader goals like reducing carbon emissions? How does it address changes in technology such as direct-to-chip liquid cooling?

In a world where data centres are an increasingly critical component of global digital enablement, we must explore whether there is a more complete measure of energy efficiency that supports the industry’s ability to reduce carbon emissions.

Key takeaways

  • PUE as a standalone measurement presents limitations in measuring the data centre efficiency.
  • New technologies such as artificial intelligence (AI) and liquid cooling challenge the effectiveness of PUE as a standalone metric.
  • There is a growing need for other measures that account for both infrastructure efficiencies and IT productivity to support broader goals like reducing carbon emissions, as well as to ensure the data centre infrastructure is correctly sized.

How PUE is measured and why it’s flatlining

PUE is a simple metric that is used to compare data centre efficiency and is calculated by dividing the data centre’s total annual energy consumption by the total energy consumed by the IT equipment. The closer the figure is to a perfect ‘1’ the more energy efficient the data centre.

The global average PUE for data centres has largely flatlined in recent years, averaging between 1.55 and 1.59, reflecting an industry that has reached diminishing returns on efficiency improvements like optimising cooling systems and power distribution. But with large increases in AI loads and liquid cooling seeing a massive resurgence, a PUE measurement is not accurate on its own. Paradoxically, with more efficient server racks and the resurgence of liquid cooling, the PUE rate shows an increased figure rather than a reduced result.

Power usage effectiveness

Figure 1. How Power Usage Effectiveness (PUE) is calculated.

Rethinking data centre efficiency metrics

PUE has long been the gold standard and industry benchmark for measuring data centre efficiency, however it provides limited incentives for organisations to make their IT infrastructure and computing more efficient (since more efficient computing results in a worsening PUE score). As a result, when tenants explore options for data centres to house their servers, consideration is sometimes only given to how power efficient the data centre infrastructure is, rather than the power efficiency of the compute infrastructure.

The primary purpose of a data centre is to process data efficiently but as AI workloads and more sophisticated server technologies emerge, the impact is felt on both the numerator and denominator of the PUE equation, resulting in misleading efficiency readings.

While PUE is not entirely obsolete, it is insufficient on its own. In a data centre, roughly 80 per cent of energy runs computers, and roughly 20 per cent runs the supporting infrastructure. Focusing only on minimising the 20 per cent of energy consumption attributed to supporting infrastructure overlooks the potential savings from optimising the 80 per cent used by IT equipment.

Improving IT efficiency can significantly enhance overall data centre performance, reducing energy used, and this highlights the need for a broader set of metrics that address both elements of the energy equation. If you just improve the IT equipment efficiency in an existing data centre, you actually increase the PUE.

The quest for a holistic measure – what is needed?

  • Include IT performance and overall compute performed by the facility
  • Include energy and emissions intensity
  • Is the energy sustainable or not? How do we know?
  • How do the metrics evolve over time – the first 10MW build out of a 100MW data centre has a different energy efficiency than the last 10MW of the 100MW data centre. How do we look at this?

Practical applications of PUE now and into the future

At Aurecon, we work closely with data centre clients to develop reliable, efficient, and sustainable data centres that match their needs in terms of facility type, size, capacity, reliability, capital and operating cost, together with commercial return on investment.

Data centres have always been mission critical infrastructure and we must ensure we can not only design ones that are fit for the future, but also can be measured in the most helpful way possible for our clients.

Moving forward: Embracing comprehensive efficiency metrics

As an industry, getting the next version of a suitable metric is important – we would argue that PUE isn’t sufficient. We are seeing that this is becoming more urgent – we note that the Australian Government’s New Data Centre Panel requires providers to 'target a PUE of 1.4 or better' amongst other requirements.

As an industry we must work together to enable our customers to be confident in the metrics that are reported, and that they are both helpful and accurate. We are working with our clients now to do this. What do you think?

Get in touch with our people

Or contact an office near you.
Sylvester Kourie, Aurecon
Sylvester Kourie

Technical Director, Buildings Electrical – Australia

Bharti Raniga, Aurecon
Bharti Raniga

Technical Director, Project Management – New Zealand

Simon McFadden, Client Director for Data and Telco
Simon McFadden

Industry Director, Digital Infrastructure – APAC

Phil Motteram – Client Director, Asia Data and Telco, Asia
Philip Motteram

Client Director – Australia

David Wong, Aurecon
David Wong

Industry Director, Infrastructure & Data Centres – Southeast Asia

Steven Lee, Aurecon
Steven Lee

Director of Operations, Built Environment – Singapore

Sean Lee, Aurecon
Sean Lee

Director of Growth & Delivery, Indonesia & Key Client Director, Data Centre – Southeast Asia

We would love to work with you to bring your ideas to life, so get in touch and we'll get back to you.

Or contact an office near you.