Our site uses cookies. But don’t worry, they’re low carb – baked perfectly to give you the best Aurecon website experience and to collect statistics without all the calories. To learn more, please read our cookie policy.
{"ID":{"Guid":"3b334257-d2f0-4276-8de9-8444af8cff7c","IsGlobalNullId":false,"IsNull":false},"Name":"Blog","DisplayName":"Blog","Url":"/blog","AboutMenuText":"About the blog","AboutRichText":"\u003cp\u003eAurecon\u0026rsquo;s Just Imagine blog is an exploration of provocative ideas. In this blog, our engineers, designers, and advisors challenge the status quo. Push the boundaries. Argue ideas. Explore the infinite possibilities.\u003c/p\u003e\n\u003cp\u003eAs our world faces increasingly wicked problems, Just Imagine is a creative space to show how we think, dream, and imagine the future.\u003c/p\u003e\n\u003cp\u003eLaunched in March 2016, Just Imagine has published over 200 blogs (and still counting!), has been awarded a Gold Quill recognition from the International Association of Business Communicators (IABC), and received a Publishing Award from the Institution of Civil Engineering Surveyors (ICES) for David Law\u0026rsquo;s blog, \u003ca href=\"/blog/posts/what-if-the-best-briefs-come-from-nature\" target=\"_self\"\u003e\u003cem\u003eWhat if the best briefs come from nature?\u003c/em\u003e\u003c/a\u003e\u003c/p\u003e","CategoriesMenuText":"Categories","SearchBarText":"Search blog","ScrollUpText":"Blog home","SubscribeMenuText":"Categories","SubscribeFormText":"","SubscribeForm":"","AboutImage":{"Alt":"Aurecon\u0027s Just imagine blog - imagination takes you everywhere","Src":"/-/media/images/aurecon/content/blog/blog-navigation/justimagine_about.svg","Height":"104","Width":"300","Rendered":{},"MimeType":"image/svg+xml","Size":"32179"},"ContactUsEmailLabel":"Contact us","ContactUsEmail":"justimagine@aurecongroup.com","NavigationBrowseCategoriesSubheading":"","NavigationFeaturedCategories":[{"ID":{"Guid":"97c089ef-910e-4c83-a421-801d4dbc80c3","IsGlobalNullId":false,"IsNull":false},"Name":"Engineering","DisplayName":"Engineering","Url":"/blog/categories/engineering","CategoryName":"Engineering","Image":{"Alt":"Engineering - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/engineering-fallback-png.png","Height":"325","Width":"640","Rendered":{},"MimeType":"image/png","Size":"49108"},"Description":"Engineering is not just about buildings and bridges and everything we stand on. It’s about building communities, finding solutions, saving our world and designing our future – almost everything that humanity depends on, if not all.","BackgroundColour":{"Code":"#DEA699","CodeForR":null,"CodeForG":null,"CodeForB":null,"CodeForA":null,"Value":"#DEA699"},"TextColour":{"Code":"#373a36","CodeForR":null,"CodeForG":null,"CodeForB":null,"CodeForA":null,"Value":"#373a36"},"HeroVideo":{"ID":{"Guid":"f4535f4f-33b0-4c8d-b2e7-20d00f4bbc60","IsGlobalNullId":false,"IsNull":false},"Name":"Category-Engineering-Masthead","DisplayName":"Category-Engineering-Masthead","Url":"/blog/videos/category-engineering-masthead","VideoSourceList":[{"MediaUrl":"/-/media/videos/blog/categories/mov/engineering-masthead-mov.mov","MimeType":"video/quicktime","ThumbnailImage":{"Alt":"Engineering - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/engineering-poster-png.png","Height":"325","Width":"640","Rendered":{},"MimeType":"image/png","Size":"48530"},"Extension":"mov","Title":"","Description":""},{"MediaUrl":"/-/media/videos/blog/categories/webm/engineering-masthead-webm.webm","Description":"","Extension":"webm","MimeType":"video/webm","ThumbnailImage":{"Alt":"Engineering - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/engineering-poster-png.png","Height":"325","Width":"640","Rendered":{},"MimeType":"image/png","Size":"48530"},"Title":""}]},"TileVideo":{"Name":"Category-Engineering-Tile","DisplayName":"Category-Engineering-Tile","ID":{"Guid":"fb3611d7-3ebd-4364-b581-37fd25f481ba","IsGlobalNullId":false,"IsNull":false},"Url":"/blog/videos/category-engineering-tile","VideoSourceList":[{"MediaUrl":"/-/media/videos/blog/categories/mov/engineering-tile-mov.mov","Description":"","Extension":"mov","MimeType":"video/quicktime","ThumbnailImage":{"Alt":"Engineering - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/engineering-thumbnail-png.png","Height":"120","Width":"200","Rendered":{},"MimeType":"image/png","Size":"4037"},"Title":""},{"MediaUrl":"/-/media/videos/blog/categories/webm/engineering-tile-webm.webm","Description":"","Extension":"webm","MimeType":"video/webm","ThumbnailImage":{"Alt":"Engineering - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/engineering-thumbnail-png.png","Height":"120","Width":"200","Rendered":{},"MimeType":"image/png","Size":"4037"},"Title":""}]},"RecentPostsHeading":"","MorePostsHeading":"","FilteredPostsHeading":"","FilterBarHeading":"","FullDisplayName":"Engineering","GroupingName":"Engineering","CollectionNameInternal":"Categories","CollectionNameSingular":"Category","CollectionNamePlural":"Categories","ContentPath":"/sitecore/content/Homepage/Blog/Categories","ContentTemplateId":"{DA9E9651-0481-4BA4-86D3-6F1E1782CACC}","Stylesheets":[{"MediaUrl":"/-/media/files/stylesheets/bmc_main_30092026_v2.css","Description":"","Extension":"css","MimeType":"text/css","ThumbnailImage":{"Alt":"","Src":"","Height":"","Width":"","Rendered":{},"MimeType":"","Size":"0"},"Title":""}]},{"Name":"Innovation","DisplayName":"Innovation","ID":{"Guid":"3e8ebc05-bd2a-4f92-a5d1-ef202526a2d2","IsGlobalNullId":false,"IsNull":false},"Url":"/blog/categories/innovation","BackgroundColour":{"Code":"#F1D4AF","CodeForR":null,"CodeForG":null,"CodeForB":null,"CodeForA":null,"Value":"#F1D4AF"},"CategoryName":"Innovation","Description":"It’s more than just thinking of something new and different. Innovation is a mindset that thrives on our creativity and curiosity to wonder and reimagine the world. From smart to crazy, out-of-this-world ideas, everything is possible. ","FilterBarHeading":"","Image":{"Alt":"Innovation - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/innovation-fallback-png.png","Height":"325","Width":"640","Rendered":{},"MimeType":"image/png","Size":"79250"},"MorePostsHeading":"","TextColour":{"Code":"#373a36","CodeForR":null,"CodeForG":null,"CodeForB":null,"CodeForA":null,"Value":"#373a36"},"FilteredPostsHeading":"","HeroVideo":{"Name":"Category-Innovation-Masthead","DisplayName":"Category-Innovation-Masthead","ID":{"Guid":"fd9e5402-7a18-4472-9890-a532b4b657d5","IsGlobalNullId":false,"IsNull":false},"Url":"/blog/videos/category-innovation-masthead","VideoSourceList":[{"MediaUrl":"/-/media/videos/blog/categories/mov/innovation-masthead-mov.mov","Description":"","Extension":"mov","MimeType":"video/quicktime","ThumbnailImage":{"Alt":"Innovation - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/innovation-poster-png.png","Height":"325","Width":"640","Rendered":{},"MimeType":"image/png","Size":"73367"},"Title":""},{"MediaUrl":"/-/media/videos/blog/categories/webm/innovation-masthead-webm.webm","Description":"","Extension":"webm","MimeType":"video/webm","ThumbnailImage":{"Alt":"Innovation - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/innovation-poster-png.png","Height":"325","Width":"640","Rendered":{},"MimeType":"image/png","Size":"73367"},"Title":""}]},"RecentPostsHeading":"","TileVideo":{"Name":"Category-Innovation-Tile","DisplayName":"Category-Innovation-Tile","ID":{"Guid":"f9113115-6cfd-46dc-938e-89942df025e8","IsGlobalNullId":false,"IsNull":false},"Url":"/blog/videos/category-innovation-tile","VideoSourceList":[{"MediaUrl":"/-/media/videos/blog/categories/mov/innovation-tile-mov.mov","Description":"","Extension":"mov","MimeType":"video/quicktime","ThumbnailImage":{"Alt":"Innovation - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/innovation-thumbnail-png.png","Height":"120","Width":"200","Rendered":{},"MimeType":"image/png","Size":"4311"},"Title":""},{"MediaUrl":"/-/media/videos/blog/categories/webm/innovation-tile-webm.webm","Description":"","Extension":"webm","MimeType":"video/webm","ThumbnailImage":{"Alt":"Innovation - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/innovation-thumbnail-png.png","Height":"120","Width":"200","Rendered":{},"MimeType":"image/png","Size":"4311"},"Title":""}]},"Stylesheets":[{"MediaUrl":"/-/media/files/stylesheets/bmc_main_30092026_v2.css","Description":"","Extension":"css","MimeType":"text/css","ThumbnailImage":{"Alt":"","Src":"","Height":"","Width":"","Rendered":{},"MimeType":"","Size":"0"},"Title":""}],"FullDisplayName":"Innovation","GroupingName":"Innovation","CollectionNameInternal":"Categories","CollectionNameSingular":"Category","CollectionNamePlural":"Categories","ContentPath":"/sitecore/content/Homepage/Blog/Categories","ContentTemplateId":"{DA9E9651-0481-4BA4-86D3-6F1E1782CACC}"},{"Name":"Sustainability","DisplayName":"Sustainability","ID":{"Guid":"610e44e9-bd99-4125-bdad-e29184adab07","IsGlobalNullId":false,"IsNull":false},"Url":"/blog/categories/sustainability","BackgroundColour":{"Code":"#C4CBB7","CodeForR":null,"CodeForG":null,"CodeForB":null,"CodeForA":null,"Value":"#C4CBB7"},"CategoryName":"Sustainability","Description":"What does it mean to be truly sustainable? Can we truly achieve it? The road to a sustainable future is a long journey – and our transformation begins with the choices we make now, not tomorrow. ","FilterBarHeading":"","Image":{"Alt":"Sustainability - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/sustainability-fallback-png.png","Height":"325","Width":"640","Rendered":{},"MimeType":"image/png","Size":"48406"},"MorePostsHeading":"","TextColour":{"Code":"#373a36","CodeForR":null,"CodeForG":null,"CodeForB":null,"CodeForA":null,"Value":"#373a36"},"FilteredPostsHeading":"","HeroVideo":{"Name":"Category-Sustainability-Masthead","DisplayName":"Category-Sustainability-Masthead","ID":{"Guid":"27c149cd-3b63-4efe-85d6-aafad0b4b53b","IsGlobalNullId":false,"IsNull":false},"Url":"/blog/videos/category-sustainability-masthead","VideoSourceList":[{"MediaUrl":"/-/media/videos/blog/categories/mov/sustainability-masthead-mov.mov","Description":"","Extension":"mov","MimeType":"video/quicktime","ThumbnailImage":{"Alt":"Sustainability - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/sustainability-poster-png.png","Height":"325","Width":"640","Rendered":{},"MimeType":"image/png","Size":"49966"},"Title":""},{"MediaUrl":"/-/media/videos/blog/categories/webm/sustainability-masthead-webm.webm","Description":"","Extension":"webm","MimeType":"video/webm","ThumbnailImage":{"Alt":"Sustainability - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/sustainability-poster-png.png","Height":"325","Width":"640","Rendered":{},"MimeType":"image/png","Size":"49966"},"Title":""}]},"RecentPostsHeading":"","TileVideo":{"Name":"Category-Sustainability-Tile","DisplayName":"Category-Sustainability-Tile","ID":{"Guid":"736ca189-a143-42dc-b470-dd8d79fd0dd0","IsGlobalNullId":false,"IsNull":false},"Url":"/blog/videos/category-sustainability-tile","VideoSourceList":[{"MediaUrl":"/-/media/videos/blog/categories/mov/sustainability-tile-mov.mov","Description":"","Extension":"mov","MimeType":"video/quicktime","ThumbnailImage":{"Alt":"Sustainability - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/sustainability-thumbnail-png.png","Height":"120","Width":"200","Rendered":{},"MimeType":"image/png","Size":"8016"},"Title":""},{"MediaUrl":"/-/media/videos/blog/categories/webm/sustainability-tile-webm.webm","Description":"","Extension":"webm","MimeType":"video/webm","ThumbnailImage":{"Alt":"Sustainability - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/sustainability-thumbnail-png.png","Height":"120","Width":"200","Rendered":{},"MimeType":"image/png","Size":"8016"},"Title":""}]},"Stylesheets":[{"MediaUrl":"/-/media/files/stylesheets/bmc_main_30092026_v2.css","Description":"","Extension":"css","MimeType":"text/css","ThumbnailImage":{"Alt":"","Src":"","Height":"","Width":"","Rendered":{},"MimeType":"","Size":"0"},"Title":""}],"FullDisplayName":"Sustainability","GroupingName":"Sustainability","CollectionNameInternal":"Categories","CollectionNameSingular":"Category","CollectionNamePlural":"Categories","ContentPath":"/sitecore/content/Homepage/Blog/Categories","ContentTemplateId":"{DA9E9651-0481-4BA4-86D3-6F1E1782CACC}"},{"Name":"Leadership","DisplayName":"Leadership","ID":{"Guid":"edad9ae5-19a8-45f0-a579-4254c7313fc3","IsGlobalNullId":false,"IsNull":false},"Url":"/blog/categories/leadership","BackgroundColour":{"Code":"#ECE5CE","CodeForR":null,"CodeForG":null,"CodeForB":null,"CodeForA":null,"Value":"#ECE5CE"},"CategoryName":"Leadership","Description":"Big word, big responsibilities... especially in the world we live in today. What do leaders need to consider to thrive as workplaces and businesses evolve? ","FilterBarHeading":"","Image":{"Alt":"Leadership - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/leadership-fallback-png.png","Height":"325","Width":"640","Rendered":{},"MimeType":"image/png","Size":"76690"},"MorePostsHeading":"","TextColour":{"Code":"#373a36","CodeForR":null,"CodeForG":null,"CodeForB":null,"CodeForA":null,"Value":"#373a36"},"FilteredPostsHeading":"","HeroVideo":{"Name":"Category-Leadership-Masthead","DisplayName":"Category-Leadership-Masthead","ID":{"Guid":"16a731fd-7c83-4017-b64b-a0a43158f8c7","IsGlobalNullId":false,"IsNull":false},"Url":"/blog/videos/category-leadership-masthead","VideoSourceList":[{"MediaUrl":"/-/media/videos/blog/categories/mov/leadership-masthead-mov.mov","Description":"","Extension":"mov","MimeType":"video/quicktime","ThumbnailImage":{"Alt":"Leadership - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/leadership-poster-png.png","Height":"325","Width":"640","Rendered":{},"MimeType":"image/png","Size":"86970"},"Title":""},{"MediaUrl":"/-/media/videos/blog/categories/webm/leadership-masthead-webm.webm","Description":"","Extension":"webm","MimeType":"video/webm","ThumbnailImage":{"Alt":"Leadership - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/leadership-poster-png.png","Height":"325","Width":"640","Rendered":{},"MimeType":"image/png","Size":"86970"},"Title":""}]},"RecentPostsHeading":"","TileVideo":{"Name":"Category-Leadership-Tile","DisplayName":"Category-Leadership-Tile","ID":{"Guid":"7bbf9122-b8b2-41ca-920f-a32dc9b15e3e","IsGlobalNullId":false,"IsNull":false},"Url":"/blog/videos/category-leadership-tile","VideoSourceList":[{"MediaUrl":"/-/media/videos/blog/categories/mov/leadership-tile-mov.mov","Description":"","Extension":"mov","MimeType":"video/quicktime","ThumbnailImage":{"Alt":"Leadership - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/leadership-thumbnail-png.png","Height":"120","Width":"200","Rendered":{},"MimeType":"image/png","Size":"2743"},"Title":""},{"MediaUrl":"/-/media/videos/blog/categories/webm/leadership-tile-webm.webm","Description":"","Extension":"webm","MimeType":"video/webm","ThumbnailImage":{"Alt":"Leadership - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/leadership-thumbnail-png.png","Height":"120","Width":"200","Rendered":{},"MimeType":"image/png","Size":"2743"},"Title":""}]},"Stylesheets":[{"MediaUrl":"/-/media/files/stylesheets/bmc_main_30092026_v2.css","Description":"","Extension":"css","MimeType":"text/css","ThumbnailImage":{"Alt":"","Src":"","Height":"","Width":"","Rendered":{},"MimeType":"","Size":"0"},"Title":""}],"FullDisplayName":"Leadership","GroupingName":"Leadership","CollectionNameInternal":"Categories","CollectionNameSingular":"Category","CollectionNamePlural":"Categories","ContentPath":"/sitecore/content/Homepage/Blog/Categories","ContentTemplateId":"{DA9E9651-0481-4BA4-86D3-6F1E1782CACC}"},{"Name":"Careers","DisplayName":"Careers","ID":{"Guid":"8aabe264-6a71-4fb4-9abb-a9cb1f1ad6c7","IsGlobalNullId":false,"IsNull":false},"Url":"/blog/categories/careers","BackgroundColour":{"Code":"#C5E0DC","CodeForR":null,"CodeForG":null,"CodeForB":null,"CodeForA":null,"Value":"#C5E0DC"},"CategoryName":"Careers","Description":"Professional development is (or should be) as constant as change. Learning never stops. Because if there’s anything we can be certain of, it’s that all industries cannot escape disruption – the same goes with our career paths. ","FilterBarHeading":"","Image":{"Alt":"Careers - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/careers-fallback-png.png","Height":"325","Width":"640","Rendered":{},"MimeType":"image/png","Size":"88703"},"MorePostsHeading":"","TextColour":{"Code":"#373a36","CodeForR":null,"CodeForG":null,"CodeForB":null,"CodeForA":null,"Value":"#373a36"},"FilteredPostsHeading":"","HeroVideo":{"Name":"Category-Careers-Masthead","DisplayName":"Category-Careers-Masthead","ID":{"Guid":"02c8f844-4fe7-4af0-9fd6-458e4396546b","IsGlobalNullId":false,"IsNull":false},"Url":"/blog/videos/category-careers-masthead","VideoSourceList":[{"MediaUrl":"/-/media/videos/blog/categories/mov/careers-masthead-mov.mov","Description":"","Extension":"mov","MimeType":"video/quicktime","ThumbnailImage":{"Alt":"Careers - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/careers-poster-png.png","Height":"325","Width":"640","Rendered":{},"MimeType":"image/png","Size":"89551"},"Title":""},{"MediaUrl":"/-/media/videos/blog/categories/webm/careers-masthead-webm.webm","Description":"","Extension":"webm","MimeType":"video/webm","ThumbnailImage":{"Alt":"Careers - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/careers-poster-png.png","Height":"325","Width":"640","Rendered":{},"MimeType":"image/png","Size":"89551"},"Title":""}]},"RecentPostsHeading":"","TileVideo":{"Name":"Category-Careers-Tile","DisplayName":"Category-Careers-Tile","ID":{"Guid":"c9db804b-c7f0-47ec-8be0-41d56ea068ee","IsGlobalNullId":false,"IsNull":false},"Url":"/blog/videos/category-careers-tile","VideoSourceList":[{"MediaUrl":"/-/media/videos/blog/categories/mov/careers-tile-mov.mov","Description":"","Extension":"mov","MimeType":"video/quicktime","ThumbnailImage":{"Alt":"Careers - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/careers-thumbnail-png.png","Height":"120","Width":"200","Rendered":{},"MimeType":"image/png","Size":"3692"},"Title":""},{"MediaUrl":"/-/media/videos/blog/categories/webm/careers-tile-webm.webm","Description":"","Extension":"webm","MimeType":"video/webm","ThumbnailImage":{"Alt":"Careers - Aurecon\u0027s Just Imagine blog","Src":"/-/media/videos/blog/categories/png-19032021/careers-thumbnail-png.png","Height":"120","Width":"200","Rendered":{},"MimeType":"image/png","Size":"3692"},"Title":""}]},"Stylesheets":[{"MediaUrl":"/-/media/files/stylesheets/bmc_main_30092026_v2.css","Description":"","Extension":"css","MimeType":"text/css","ThumbnailImage":{"Alt":"","Src":"","Height":"","Width":"","Rendered":{},"MimeType":"","Size":"0"},"Title":""}],"FullDisplayName":"Careers","GroupingName":"Careers","CollectionNameInternal":"Categories","CollectionNameSingular":"Category","CollectionNamePlural":"Categories","ContentPath":"/sitecore/content/Homepage/Blog/Categories","ContentTemplateId":"{DA9E9651-0481-4BA4-86D3-6F1E1782CACC}"}]}
Change your location to view content tailored for you.
Imagine, in a few years’ time, you’re standing on a street corner waiting for your Uber to arrive. It turns up, exactly when it said it would, but there’s no driver. Would you climb in? Are you ready to put your faith in driverless technology? This scenario is not that far off. Uber are trialling driverless cars in Pittsburg, USA, right now, with the safety net of a human sitting at the dual controls in case of any computing mistakes. Recent information suggests that we’ll need much convincing to hand over control.
The 2015 Edelman Trust Barometer tells us that many people feel that innovation is happening ‘too quickly’ and is being driven by the greed of businesses which innovate for the sake of innovation – not to make the world a better place.
The advent of autonomous vehicles has raised very serious questions around safety. How will a vehicle be able to make a decision between who lives and dies when the physics of a crash (momentum, stopping distance, speed etc.) make one inevitable? Does the vehicle save its ‘driver’ (the owner) at the expense of the owner of the other vehicle? If every autonomous vehicle took this choice, wouldn’t this be a Mexican stand-off? What if the choice is between the owner of the vehicle or a mother pushing a pram across the road?
In a recent survey conducted by IEEE, more than two-thirds of the participants said they’re not ready to let go of the steering wheel because they’re anxious something might go wrong.
Yet the evidence tells us that something’s already wrong with the way we drive. Each year, there are 1.25 million road accidents around the world, yet it seems we’d prefer to continue placing our trust in complete strangers, and our own driving fallibilities, rather than in a future where our recklessness ceases to be a factor.
The need to re-evaluate the cost of future progress
When commercial flights took off in the 60s and 70s with passengers regularly making long distance trips, they knew that it wasn’t a 100 per cent guarantee that the plane wouldn’t crash. Many of those people had grown up with the rise of aviation and had witnessed, sometimes first hand during wars, planes crashing and the deaths they had caused. Back then, the modernist approach to air travel was that the ability to travel thousands of miles to a distant part of the previously unseen world was worth the risk of flying. People might have had a fear of flying (one in three air passengers still do) but they had a greater fear of missing out.
The same could be said of space travel. When Apollo 11 landed on the moon in 1969, the collective sense of achievement was palpable throughout the US and beyond. It also meant that in 1967, when Apollo 1 exploded killing its three American astronauts, it didn’t stop the NASA programme from continuing with its goals.
Despite all the facts, our psychological grip on the steering wheel is as firm as ever. Back then, it all felt like progress, yet today, technological advancement feels very different. One of the main issues with technology in 2016 is that our ultimate goal for its use is to prolong human life. If death is caused during development, it is immediately branded unacceptable and the opposite of progress.
We also live under the constant microscopic lens of traditional and social media scrutiny and, in our post-modernist way, question absolutely everything.
In the first half of the last century, human life was considered differently to what it is today. Up to 100 million people sacrificed their lives in two world wars to protect our future, yet today we’re hesitant to make progress in case it costs a death. If, in 1903, the Wright brothers had died rather than succeeded in making the world’s first controlled flight, there would have been hundreds of others queuing up behind them trying to be the first to fly.
When it comes to flying we’ve never sat in the cockpit, so we’ve never thought that we’ve lost control. Even though we will happily sit through a flight with the plane flying and even landing on autopilot, because it all happens behind a locked door, we don’t think about it. We don’t consider that planes managing to stay out of each other’s flight paths using digital systems and GPS technology is similar to the way driverless cars will eventually ensure they don’t crash into each other on our roads.
Modern railway systems in the developed world have successfully shifted predominantly to automatic train operation by using computerised train systems to keep passengers safe. In the language of systems engineers, they have removed the human factor for safer transport.
However, most people don’t know how to fly a plane or drive a train, but most people do know how to drive a car. When you are in a plane (or a train) you place your trust in the pilot or the train driver as the ‘competent’ person to undertake that task. There isn’t really any relinquishing of control (as we never had it anyway) and, of course, the pilot and the train driver are out of sight, hence out of mind.
Yet when it comes to driving a car – we all feel we are competent. Learning to drive a car is almost a rite of passage.
How far off is that future? If you didn’t know how to drive, would you feel more comfortable relinquishing control of the vehicle to its computer system, seeing that you didn’t have the control in the first instance?
The science has demonstrated that autonomous vehicles are better drivers than you or me. The statistics are in and show that they will cause substantially fewer road fatalities. However, despite all the facts, our psychological grip on the steering wheel is as firm as ever.
Perhaps the answer will be in drivers unlearning how to drive a car. Perhaps vehicle manufacturers need to think of a further evolution of the autonomous vehicle that desensitises our current fleet of drivers to the fact that nobody is driving.
Until that time, we are likely to have a whole lot of nervous back seat drivers sitting in the front seat.