28 March 2018 – In a world where artificial intelligence and automatons are joining the global workforce, comes the need for us humans to step up in fostering creativity and innovation through our imaginations ‒ and it all starts with an idea.
In celebration of its second anniversary and 100th blog post, Just Imagine, the award-winning future-focused blog of global engineering and infrastructure advisory company Aurecon, has published its first ebook #100GoodIdeas to inspire future co-creation and innovation within the industry and encourage its readers to explore what is possible through their imagination.
“The exponential rate of disruption continues to challenge every business today, and the desire to innovate alone will not be enough for organisations to survive through it. We have to become creative and go beyond the bounds of ordinary and conventional, to discover the possibilities that await us,” says Dr Kourosh Kayvani, Aurecon Managing Director for Design, Innovation and Eminence.
“Our future is built through the ideas that we have of the future today and it is our responsibility to help envision it, shape it and make it happen,” he adds.
The ebook showcases all 100 thought-provoking and powerful arguments that Just Imagine has published, surrounding business, leadership, engineering, technology, innovation, sustainability and the future of our workforce.
“For the past two years, we have gone through a broad spectrum of futuristic ideas, theories and ideologies that can shape the way our world works, and it has deeply helped us connect with our readers. The #100GoodIdeas ebook is a representation of this milestone. As we move past the 100th, we now continue pushing our boundaries even further to help change the future of our world,” says Danielle Bond, Aurecon’s Head of Marketing and Communications.
Just Imagine was launched in 2016 to give curious readers a glimpse into the future by exploring ideas that are probable, possible and for the imagination. It seeks to push the boundaries and imagine what might be possible if we challenge the status quo. In 2017, Aurecon’s blog was recognised by the International Association of Business Communicators (IABC) with a Gold Quill in the Marketing, Advertising & Brand Communications category (Merit).
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