Monday, 15 April 2013- Aurecon has connected with its 20 000th LinkedIn follower, doubling the number of followers we had just six months ago.
Our rapid rise in followers demonstrates the important role social media channels, such as LinkedIn, play in sharing global Aurecon news and engaging with our valued stakeholders.
Danielle Bond, Head of Marketing and Communications, said the milestone is made even more remarkable given Aurecon only adopted LinkedIn as an official communication channel just over one year ago.
“We use LinkedIn to share global news about our company, projects, people and industries.
“Our followers are highly diverse, being based all over the globe and ranging from clients to joint venture partners, alumni, potential recruits as well as members of the local communities in which we work, so we ensure our news and updates reflects and is of interest to such a diverse audience.
Social media has also surfaced as a great employee engagement tool for our business to connect with employees on an informal basis.”