Studio Magnified created a video to help visualise the physical and social value of a Newcastle urban renewal proposal to a wide public audience.
The revitalisation of the the city centre is an important project for Newcastle’s future development. The re-use of rail land for a mixed-use precinct aims to strengthen connections between the city and the waterfront, create job opportunities, provide more public places and better transport solutions.
To communicate this revitalisation to the public audience, Studio Magnified created a film for Urban Growth NSW that combined strong messaging, playful animation describing the transformation, and interviews with Newcastle locals. The interviews were conducted with local people in daily life settings which brought a tangibility and immediacy to the community audience.
This work was completed by Studio Magnified prior to joining Aurecon in March 2018.