Plan Melbourne, Australia

Studio Magnified worked with the Victorian State Government to communicate Plan Melbourne

Plan Melbourne is the city’s metropolitan planning strategy, defining the principles and policies to guide the next 35 years of growth and change of a connected, liveable and sustainable Melbourne.

Working with State Government agencies, Studio Magnified illustrated the key messages of the Plan in three connected animations. The animations combine familiar scenes of daily life with on-screen text. Made for viewing and sharing online and via social media, the animations present the core stories of the plan in a playful and engaging way.

This work was completed by Studio Magnified prior to joining Aurecon in March 2018.


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