What is Mobility as a Service? (MaaS)

Mobility as a Service (MaaS) seeks to provide personalised and optimal travel to get us from point A to point B by combining multiple public and private transportation services and fee structures into a single digital platform.

Compare a traditional approach to transport networks with a MaaS approach:

Traditional transport

Transport modes, operators and networks in isolation
Personally-owned modes of transport with low occupancy
Single mode and journey leg focus
Consumer required to conform to the prescribed schedules and evaluate potential options individually
Fragmented and static capture of the network utilisation
Traffic congestion and overcrowded public transport

A MaaS approach

A harmonised, connected and seamless ecosystem
Shared and personalised transport for increased liveability
Emphasis on the entire trip, not just a single portion on one mode or another
Aggregated and demand responsive services offering, linking of/integrated trips, journey planning and payments
Enabling better information capture which will ensure better monitoring, management and planning of mobility services
Lower traffic congestion and environmental impact of transport

What are the benefits of MaaS for communities and transport networks?

The potential benefits from the successful implementation of MaaS are many, and include:

Easier and more informed user interaction with the transport network, including multimodal access
Availability of personalised services to meet user needs (getting where they want at the right time and price) and transport network needs (efficiencies and removal of low-demand services and associated costs)
Interoperable and integrated system resulting in data sharing between users and transport operators and owners
Improved efficiencies in moving people and goods: Congestion and overcrowding are reduced, and decreased travel time has potential for time and health benefits for commuters and economic benefits for businesses.
Lower environmental impacts

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