Unconventional graduates and interns at Aurecon
Aurecon Graduate and Intern recruitment campaign 2019

How to get the most value from LinkedIn as a graduate

With 630 million members and growing strong, LinkedIn is the world’s largest business network, providing the perfect opportunity for students and young professionals to build professional relationships and establish successful and fulfilling careers.

Did you know? Quick facts about LinkedIn

With many graduate employers searching social media profiles as a standard part of the recruitment process, it pays to have a LinkedIn profile. Follow us on LinkedIn ›

5 things graduates should be doing on LinkedIn

Having a complete LinkedIn profile that tells your story and showcases your skills and experience will improve your chances of being hired. Take advantage of this powerful platform to build your network, stay on top of industry news and trends, and demonstrate your capability to potential employers.

Here are Aurecon's five tops tips for what you should be doing to make the most of LinkedIn.

  • 1

    Connect with everyone

    Peers, classmates, past employers, lecturers. You never know how those connections may pay off.

  • 2

    Ask for recommendations

    Take advantage of all of the connections you’ve already made and ask if they’ll recommend you on LinkedIn.

  • 3

    Be active

    Send comments, share updates and like things so people know you’re active. Introduce people if you think they should be connected.

  • 4

    Add a profile picture

    Research shows that LinkedIn members who add an appropriate photo are far more likely to have their profile viewed by a prospective employer.

  • 5

    Stand out from the crowd

    Promote yourself! You can now list projects, honours, organisations and courses you’ve taken, so make sure you include all your relevant experience.


More tips to help you stand out from the crowd on LinkedIn

Successful graduates are investing time to do the right things everyday to help them stand out from the crowd and build quality professional networks on LinkedIn. Follow these additional recommendations to make the most out of your LinkedIn profile so you can land that dream job after graduating.

  • List your skills and expertise

    This is a key area of your profile as it gives a brief snapshot of your capabilities. Think about your skill set and how they can apply to a potential career, then list them. This can be a few short, concise sentences or even dot points. It’s also a good idea to link to online elements of work you have completed.

    Personalise your connections 

    When requesting connections on LinkedIn, take a moment to change the template request from “I’d like to add you to my professional network” to something that actually identifies you and why you should be connected with that person.

    Join groups 

    Groups are a great source of company information, industry news and job opportunities. Search for groups which are relevant to the subject you have studied and the industry or discipline you are looking to work in. Once you are part of a group, you can take part in topical discussions and forums, as well as being exposed to articles, blogs and other useful material which will keep you up to date with what is happening within the industry.

    Search for events

    Find out about events coming up in your area that might help you build your professional network offline.

  • Keep your profile public 

    Although you may be concerned about privacy, keeping a private profile is not the way to go on LinkedIn. Open your profile up publicly to connect with new people, but keep in mind that this should be a professional profile, not a personal one – so be careful what you share.

    Apply for a job

    The people who will employ you are on LinkedIn. They can be recruiters, hiring managers or other company representatives. You can connect or communicate with them directly, but remember that if you are going to apply for a job on LinkedIn you should always include your CV and a cover letter.

    Search for an employer

    LinkedIn company pages provide a wealth of information to help you explore where you want to work. ‘Follow’ company pages to learn who companies hire, what products and services they sell, what professionals are saying about them, and who you know who works there.

    Proofread, proofread, proofread....

    Your LinkedIn profile is much like a first impression. Incorrect spelling and grammar won’t make a positive first impression, so it’s a good idea to proofread your content.

More tips

  • Young African woman

    How to build your personal brand

  • Aurecon Design Academy

    5 steps to plan your career

  • William Cox, CEO

    Top 10 must-reads for graduates from our senior leaders and CEO

Your development at Aurecon.

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