Using LinkedIn as a Graduate or Undergraduate
With 227 million members and growing strong, LinkedIn is the world’s largest business network, providing the perfect opportunity for students and young professionals to build professional relationships and establish successful and fulfilling careers.
Did you know?
- LinkedIn is the world’s second most popular social networking site after Facebook!
- It operates in over 200 countries and is available in 22 languages
- Two new members sign up to LinkedIn every second
- Over 3 million businesses have a LinkedIn company page
- 40% of users visit daily
- There are more than 2.1 million LinkedIn Groups
- Over 30 million students and recent graduates use LinkedIn
With many graduate employers searching social media profiles as a standard part of the recruitment process, it pays to have a LinkedIn profile. Follow us on LinkedIn ›
What you should be doing on LinkedIn
LinkedIn allows users to create a profile which acts as a powerful platform to market your skills, tell your story, show off your experience and interact with insights from peers and colleagues. Here are our five tops tips for what you should be doing to make the most of LinkedIn.
Connect with everyone
Peers, classmates, past employers, lecturers. You never know how those connections may pay off.
Ask for recommendations
Take advantage of all of the connections you’ve already made and ask if they’ll recommend you on LinkedIn.
Send comments, share updates and like things so people know you’re active. Introduce people if you think they should be connected.
Add a profile picture
Research shows that LinkedIn members who add an appropriate photo are far more likely to have their profile viewed by a prospective employer.
Stand out from the crowd
Promote yourself! You can now list projects, honours, organisations and courses you’ve taken, so make sure you include all your relevant experience.
Want to stand out from the crowd? Follow these additional recommendations:
- List your skills and expertise
This is a key area of your profile as it gives a brief snapshot of your capabilities. Think about your skill set and how they can apply to a potential career, then list them. This can be a few short, concise sentences or even dot points.
- Personalise your connections
When requesting connections on LinkedIn, take a moment to change the template request from “I’d like to add you to my professional network” to something that actually identifies you and why you should be connected with that person.
- Build your network
LinkedIn helps students and graduates build and maintain professional networks efficiently and effectively. Connecting with classmates, faculty, colleagues and friends on LinkedIn will help strengthen your network.
- Join groups
Groups are a great source of company information, industry news and job opportunities. Search for groups which are relevant to the subject you have studied and the industry or discipline you are looking to work in. Once you are part of a group, you can take part in topical discussions and forums, as well as being exposed to articles, blogs and other useful material which will keep you up to date with what is happening within the industry.
- Search for events
Find out about events coming up in your area that might help you build your professional network offline.
- Keep your profile public
Although you may be concerned about privacy, keeping a private profile is not the way to go on LinkedIn. Open your profile up publicly to connect with new people, but keep in mind that this should be a professional profile, not a personal one (so be careful what you share).
- Apply for a job
The people who will employ you are on LinkedIn (be it recruiters, hiring managers or other company representatives). You can connect or communicate with them directly, but remember that if you are going to apply for a job on LinkedIn you should always include your CV and a cover letter.
- Search for an employer
LinkedIn company pages provide a wealth of information to help you explore where you want to work. ‘Follow’ company pages to learn who companies hire, what products and services they sell, what professionals are saying about them and who you know who works there.
- Be found
Many companies continually search member profiles for the best candidates for a job position. Having an active profile and keeping in contact with your connections helps companies find you.