Each year, the AGRIAs recognise outstanding examples of excellence in the Australian graduate recruitment and development industry. Determined through a voting process by all registered member organisations of the AAGE, the winning award is presented to the organisation that has demonstrated excellence throughout its whole marketing campaign across a range of media.
Aurecon’s 2018-2019 recruitment campaign was designed to appeal to graduates’ ambition to explore new frontiers and design a better future – communicating Aurecon’s future ready projects and its reputation as a digital, innovative and eminent employer.
The campaign leveraged a wide range of digital and print media, as well as events. In particular, the campaign focused on utilising popular social media platforms such as Instagram to engage and interact with graduates.
“Because we know the world of tomorrow won’t look anything like the world of today, at Aurecon we are reshaping our organisation to face the disruptive forces that will impact our markets, so that we can, in turn, help our clients do the same,” Liam said.
“The graduates we recruit supports our future ready strategy. By designing a marketing campaign that is digital, innovative and tells the stories of our eminent employees, we seek to attract similarly minded graduates.”
Aurecon’s Global Head of Marketing and Communications, Danielle Bond, said market research was conducted to better understand what graduates look for in employers, and how they should be targeted in the campaign.
“The campaign is a great example of being playful with serious intent. We interviewed graduate hires as well as graduates external to the organisation to obtain a deep understanding of our audience and what would appeal to them,” Danielle said.
“We used this insight to craft a fun and authentic graduate recruitment campaign. Each year, the campaign offers our people an opportunity to share their unconventional stories,” she said.
Click here to view the full list of AAGE AGRIAs 2019 winners and the submissions.