The AGRIAs recognise outstanding examples of excellence in the Australian graduate recruitment and development industry.
Determined through a voting process by all registered member organisations of the AAGE, the award is presented to the organisation that has displayed excellence throughout its whole marketing campaign across a range of media.
Aurecon’s 2017-18 graduate recruitment campaign promoted the Aurecon Attributes and the company’s reputation as a diverse and global employer. The campaign utilised digital and print media, as well as events and popular millennial social media platforms such as Snapchat to engage graduates.
“We interviewed internal and external clients of Aurecon to better understand the types of skills and capabilities that were valued in helping organisations respond to the rapidly changing world,” says Liam Hayes, Aurecon Chief People Officer.
“The Aurecon Attributes are how we stand out from the crowd. They inform what we are looking for in the people we recruit, and how we develop and promote them. The quiz and the wider graduate marketing campaign have been instrumental in educating our future leaders about our future-ready strategy,” says Liam.
“At Aurecon, we are unconventional in our approach to campaigns to create memorable and meaningful communications that cut-through in a cluttered market. We had so much fun creating the graduate recruitment marketing campaign,” says Danielle Bond, Aurecon Global Head of Marketing and Communications.
To view a full list of the AAGE AGRIAs winners and the submissions, click here.
To find out more about the quiz results, click here.