International Association of Business Communicators (IABC) Gold Quill Awards
– Winner: Gold Quill Award of Merit for Communication Skills – Publications category – Visual Employment Contracts: a new and innovative way to engage with talent
– Winner: Gold Quill Award of Excellence for Communication Management – Marketing, Advertising and Brand Communication category – Advisory Ambition Campaign
Association of Proposal Management Professionals (APMP) ANZ Chapter Awards
– Winner: High Impact Award – Aurecon Winning Work Team
IABC recognised the creation of innovative, visual contracts to replace complex and hard to understand, traditional employment contracts by Aurecon, a world first for a global company, with a Gold Quill. Taking the form of a comic strip, the engaging, succinct and easy to understand visual contracts mean employment contracts are now free from legal jargon and contain 4000 less words than a traditional contract.
Advisory Ambition was just that. A marketing communications campaign designed to increase awareness of Aurecon’s Advisory offering and achieve an ambitious goal to recruit 100 new consultants into the Global Advisory team, to support growth targets and deliver on an immediate pipeline of projects. IABC also rewarded this campaign with a Gold Quill.
The principles and approach established by APMP APAC chair were the basis for a major overhaul of how opportunities and bids were managed within Aurecon. This more targeted approach to winning work has resulted in a better success and has also enabled Aurecon to benchmark the company in the bids it targets. The approach won Aurecon the APMP ANZ Chapter, High Impact Award.