“Until lions have their own historians, tales of the hunt will always glorify the hunter”
– novelist, poet and professor, Chinua Achebe
The starting point for design thinking is empathising with the people who will live with the design outcome. Consequently, when approaching complex problems in Africa, an understanding of context, history and culture is critical.
The lens one uses does matter. When brainstorming solutions that are going to be applied in an African context, we are holding up an African lens. That means empathising and collaborating with the people we’re designing for – walking in their footsteps, figuratively speaking. Understanding the importance of theoretical propositions such as situated development and the genii loci – essentially ‘the spirit’ of a place.
This human-centric approach takes the perspective of examining the realities and aspirations that are particular to Africa to inform solutions that respond to the continent’s unique needs in a way that is sustainable, and aligned to each country’s development agenda, as well as the broader United Nations Sustainable Development Goals.
Integral to the process is the broader collaboration with our global offices and other stakeholders – it’s a meeting of minds to work towards sustainable, innovative solutions that not only solve present challenges but effectively anticipate the full spectrum of changes disruptive technology may bring about, and see this disruption as a chance to innovate.
Aurecon is helping define the term “African Design Innovation” through its collaboration with the World Design Organisation. This collaboration will ultimately shape design on the continent and will result in a more inclusive, community-centric vision for the continent.
Read more about our pilot design projects across sub-Saharan Africa which showcase how design methodology tools have been introduced into the engineering world: