The new BMW showroom incorporates this luxury brand’s philosophy and is an extension of its world class automobiles in terms of engineering and design quality. The showroom consists of a two storey building at the street facing frontage, while the rear extension of the existing facility converts it into a 3 storey building.
Aurecon developed the design concept for the project in the role of lead designer and provider of all engineering services. In addition, we worked very closely with BMW to provide a design solution which was both functional and complementary to BMW’s corporate vision.
The building achieves a striking yet elegant aesthetic, creating the feeling of a ‘floating’ structure. The showroom has the following key features:
Kym McInerney dealer principal, expresses his satisfaction: “We are extremely pleased and excited to have a completed structure of significant architectural merit both for its design and technology which reflects and encapsulates BMW’s core brand values.”
He goes on to say that “The extended showroom enhances our ability to provide our customers a true taste of what BMW represents, and to see and experience BMW vehicles in an environment which reflects BMW’s leading edge philosophy.”