25 November 2015 - Aurecon Cares decided to focus attention on the 16 Days of Activism for No Violence Against Women and Children campaign.
This international awareness-raising campaign takes place every year from 25 November (International Day for the Elimination of Violence against Women) to 10 December (International Human Rights Day). The period embraces Universal Children’s Day and World AIDS Day. During this time, the company embarks upon numerous Corporate Social Investment initiatives in support of this important campaign.
In 1998, South Africa adopted the campaign as one of the strategies encouraging a society free of violence. The campaign continues to emphasise the negative impact that the abuse of women and children is having on all sectors of South African society. It seeks to educate and empower individuals on how to combat this social ill.
Aurecon Cares supported the campaign by creating an internal programme to educate staff on the signs and effects of abuse, and the appropriate steps to follow when reporting abuse. In addition to the internal distribution of fliers and articles, all staff were encouraged to write supportive messages of hope on posters that were distributed throughout Aurecon’s South African office network. These posters were then personally delivered to shelters across the country by members of staff who also spent time with survivors of abuse. The messages of hope displayed on the posters were intended to encourage those women and children who are survivors of domestic, sexual and other forms of abuse to work towards rebuilding their lives.
In addition to supporting the survivors of abuse it is hoped that the campaign encouraged staff to make a concerted effort throughout the sixteen days and beyond, to stem the scourge of abuse.