18 October 2012 - Aurecon recently reached 10 000 global followers on LinkedIn – a major milestone achieved just seven months into actively using the social media site as an official communication channel.
Danielle Bond, Head of Marketing and Communications said: “This is a huge achievement that recognises the importance of social media channels, such as LinkedIn and Facebook, in engaging with clients and the community to share project updates, company news and stories about our global team.
“Social media has also surfaced as a great employee engagement tool for our business to connect with employees on an informal basis.”
In early September, Danielle spoke with LinkedIn on employer branding from a marketer’s perspective. You can read the interview here.
LinkedIn has also proven invaluable as a recruitment tool, with Aurecon recently named as the sixth most followed company by Australian graduates and students for recruitment.